If you are looking to expand your business in 2022, brochures are the perfect place to start. The forgotten art of print marketing is still an extremely effective way to reach your customers and connect with them on a deeper level. In this article we will be discussing some of the best tips and tricks around brochure printing, our goal is to help make print marketing work for your business

What is a brochure?

A brochure is a publication containing a variety of information about a company, product or service. Brochures are typically A5 in size and printed on one side of the page only.

Brochure Printing for Businesses

Who remembers back 5-10 years ago when print marketing was everything? You would wake up most mornings to a collection of brochures collecting at the foot of your front door. Businesses were more than happy to invest hundreds of pounds on leaflets because they work. It’s a form of marketing that gives you more than a quick branded message, it was a physical product that you could hold, feel and keep. 

Brochure size

The size of a brochure should be around A4, which is 210mm x 297mm. A4 is a standard paper size that is used in offices and schools all over the world. This means you would be able to quickly find someone who could print your brochures for you without any difficulty. Printing in the A4 size will also allow you to take your design and fit it into other mediums such as business cards or letterheads with ease.

Brochure design

Designing a brochure is not as simple as it may seem, there are many things to consider.

-What colours will the brochure be?

-What font should you use?

-How will your brochure be designed, will it have columns or a single page?

-How much information should you include in your brochure?

-Will you be printing on both sides of the paper?

Brochure distribution

Brochures are best when they are printed in bulk and distributed to customers and prospects at the right time. This means that a brochure should be printed specifically for an event or campaign. Often, printing many brochures with the same design on a consistent paper stock can help save your company money.

This also means that you want to distribute your brochures when they are relevant and send them to qualified prospects who will see them as a quality piece of marketing material that represents your business well.

Brochure printing summary

Print marketing is not dead, you just need to know how to do it right. Brochures are an excellent way to make your brand more memorable. A brochure printing company can help make your message stand out with high-quality visuals and text. And these days there are many ways to get your brochure printed, whether you want traditional offset printing or digital printing. But whatever method you choose, finding a good brochure printer is essential for making the best impression on your customers

The simple and effective nature of brochure printing makes it an excellent tool to reach your desired customers. We all know how important multichannel marketing is in 2022, but have you considered adding the print to your marketing plan? If you’re looking to kickstart your print marketing adventure, make sure you look into brochure printing in London as it is an extremely affordable way to grow your market share.