You’ve gotten in several customer complaints. Apparently, your stock is arriving at their houses broken. If you want to save your reputation, it might be time to rethink your product packaging.
Not only does the box need to be functional, but it should also be eye-catching. At least in a way that isn’t gaudy. It should also accurately reflect your brand.
If you’re having a problem getting the message across, you might have to consult the professionals. If you can’t afford that, we’ve got you covered. Here are a few product packaging design tips that will have everyone talking about your amazing company.
Benefits of Solid Packaging Design
Before we lay out solid product packaging ideas, let’s talk about why it matters. Why do you need to put so much work into the box as long as the product inside is high-quality?
It Helps Your Brand Stand Out
The main reason is that it helps your brand stand out on the shelves. You want people to look at your logo and brand name and think of quality.
You’ve only got a few seconds to accomplish this. People judge a book by its cover. If you use an overwhelming font or choose the wrong colors, it’s all over.
That’s why it’s so important to put a lot of thought into your design.
It Provides Info
When a customer picks up your package, they should be able to figure out what your name is, how they can contact your company, if the product has an expiration date, and how the item can help them?
If they can’t gather all of this info within a few seconds of looking at the box, it will go right back on the shelf where they found it.
Perhaps the most important job your packaging has is protecting the product within it. If your stock arrives to your customers busted and broken, it won’t spell good news for your reputation.
The packaging should also be functional to some degree. We’ll use condiments as an example. Manufactures have moved on to squeeze bottles.
This is because it’s easier to get the condiment out of the bottle this way. The customer doesn’t have to spend several minutes smacking the bottom of the container to get ketchup for their fries.
1. Think of Your Brand and Customer
When coming up with custom product packaging designs, you’ve got to think about both your brand and your customers. Again, your logo needs to be front and center.
It should also be easy for your customer to open while being visually appealing. Don’t be vague with what’s in the box either. Your graphics need to reflect what the consumer is getting.
Don’t put your mechanical keyboard in a box that looks like it should house a picture frame, for example.
2. Keep Things Simple
You want your product to jump off the shelf, but this doesn’t always mean using bold graphics and flashy colors. Consumer’s eyes are overwhelmed by this daily.
Be the thing that gives their eyes a break by choosing a minimalist design. It will create a clean, professional look that will have customers reaching for it.
Speaking of simple, be careful with your text as well. You can put your company story on the packaging, but keep it short. Nobody wants to take the time to read a novel.
You should also choose a font that someone can read at a distance. If it’s too crazy and flashy, consumers will walk right by it because it’s hard to look at.
3. Honesty Is the Best Policy
The product needs to match the description and image that’s on the box. We know, it’s tempting to blow the product out of proportion on the packaging to generate interest.
The problem is that when customers open the box and don’t see what you’ve advertised, it makes them angry. They’ll go to the store demanding their money back and never trust you again.
4. Make Sure the Design Looks Good Everywhere
You want to grab customer interest when they walk by your products in the store. The thing is, over 200 million people do their shopping online. You can’t afford to not take advantage of this market.
If your packaging is hard to look at on a computer or phone, though, users will scroll right by it. You’ve got to design with both brick and mortar and online in mind.
5. Go Green
Customers today care about the planet more than they did in the past. This means if you can boast that you use sustainable packaging materials, you might be able to generate more sales.
Not only that, but your reputation will also skyrocket. Sustainable packaging isn’t too much of an investment, and you’ll more than make the money back.
6. Get Professional Help
If you don’t even know how to begin with colors and fonts, a packaging design firm might be able to help you out. They’ll sit down with you and come up with a ton of creative ways to help you stand out from your competitors.
They also have professional experience with designing packaging around products. They’ll know how to utilize the box to keep the item safe and sound.
Product Packaging Tips to Live By
When it comes to product packaging, it’s not only what’s inside that counts. The box needs to do more than protect the item within. It should also grab consumer interest and promote your brand.
If you do it right, your product will fly off the shelves.
Are you looking for more advertising tips that will keep your company going? Check out the Business Marketing section of our blog for all the latest need-to-know information.