Believe it or not, your product’s packaging influences whether or not a customer will purchase the product—more so than you think. Not only that, but the packaging you use should resemble the aesthetic of your company and that of the product you are selling. As a result, it’s important to take the time to really consider how your packaging will look. From a corrugated box to a foil sealed box, be sure to carefully consider all the different packaging options you have.
- Protect Your Products
Aside from the aesthetic aspect of it, your product’s packaging matters because it is what you are relying on to keep your product safe. It is the vessel that carries your product from your factory to the hands of its new owner. If your product is considered fragile, you will especially want to take packaging into careful consideration. After all, the last thing you want is for the product to arrive broken by the time it gets to the client. Not only will this end up costing you money, but it may also cost you your reputation and one less customer.
- Gets the Customer’s Attention
If you want a way to get potential customers to notice your product, the best way to do this is through your packaging. The packaging you use is also a great way to set your product apart from other similar products. Rather than go for the competitor who may have nondescript packaging, a consumer may opt for your product if the package is aesthetically pleasing and stands out amongst the rest. Consider using bright colours and different designs that accentuate the product and make people curious about it.
- Tells People What You Are Selling
The type of packaging you use for your product says a lot about the type of product that you are selling. Typically, a manufacturer will include information about the product on the package itself in a small blurb that will catch the customer’s attention. Including information about the product, such as where it was made and what ingredients or products were used, will make a consumer feel better about purchasing the product, while you also gain their trust as well as their business.
- Represents the Quality of Your Product
The saying “don’t judge a book by its cover” doesn’t always apply. In fact, more often than not, the opposite is true. You only get one chance to make a first impression on a potential customer and the best way to do this is through your packaging. It’s safe to say that out of two of the same or similar products by different brands, the consumer is most likely to choose the one that comes in a corrugated box as opposed to one that comes poorly packaged.
- Allows You to Markup the Product
Your product’s packaging may oftentimes even add value to the product itself. This is the case for many items such as sneakers, dolls, and baseball cards. People are more than likely to spend a little bit of extra money on a product that comes in nice packaging instead of saving a few bucks on a similar product that isn’t packaged as nicely. When your product comes in beautiful or interesting packaging, you are able to charge more for it. Best of all, you won’t have a hard time selling it as people may even purchase said product just for the packaging itself.